Association Rules in R

Here's a nice post on the use of associative rules for market basket analysis (MBA) in R.

Yup, as suspected, it does use R's well-ish-known arules package and the datasets in that package.

I have to wonder if there's any other datasets out there and available for in-class demos.

Problem with MBA typically is that at the SKU level there's way too many items to handle and at the category level, it just isn't as interesting only.

Some sorta hierarchical setup might help perhaps, eh?