This group assignment is for session 1. Pls split the work among the group and put it together again, if that is preferable. I strongly recommend you try using project-specific Wikis as a tool for co-ordination within your group. Its kind of like an editable google document and associated chat space for group members. Anyway, how you do it is upto you.
Pls ensure group formation (of upto 5 people in a group and across-sections is also OK) is complete by 18th Feb else we will randomly allot people into groups.
Problem background:
You are a consultant and your client, a multinational manufacturing behemoth, wants to know trends and impact of disruption in manufacturing technologies in the next decade with particular emphasis on 'additive manufacturing' (a.k.a. 3 dimensional printing) technologies.
Your D.P. is to find "Which industries and product categories will shift earliest to (or be most affected by) 3D printing tech and around what time line?".
An alternative D.P. says, "What are the most likely consumer uses of 3D printing and around what time line?"
Choose any one of the two D.P.s, build corresponding R.O.s and write a 3 (or fewer) page report (Times New Roman 12 font, 1.5 line spacing, standard margins) outlining your principal findings in solving that R.O. through secondary research alone.
Hint:
Google for 'economist.com 3D printing' (without the inverted commas). Scan through the links that appear on the first page. I have posted a few examples below.
How 3D printers work (7 Sept 2013)
3D printing Out of the box (6 Aug 2013)
3D printing scales up (7 Sept 2013)
Inventing HP in 3D (28 Nov 2013)
Pls ensure you have:
- Written your name and ISB ID on the document
- Clearly spelt out which D.P. you have chosen
- Clearly spelt our your R.O.(s)
- Clearly included citations of sources (URLs etc) either as footnotes or as a separate References section outside the page limit.
Any queries etc., contact me.
Thanks.
Sudhir
Marketers are increasingly moving to non-traditional channels for up/cross selling of their offerings. Reasons are obvious, read on...
ReplyDeleteIf brands need to get their distribution mix right, then need to not just look at it as a cost-center ...but as a profit center and linchpin to excite the customer. Distribution centric strategies powered by analytics seems the way forward...as suggested by business standard's 'The Strategist' supplement of today's paper. http://www.business-standard.com/article/management/go-beyond-the-traditional-114021600622_1.html
Good set of ideas there. Develop them forward as you go. Ultimately you folks will need to span both the big-picture business side and the nuts-and-bolts technical side of the biz analytics piece.
DeleteSudhir
Isn't 3-D printing too expensive an option for most business processes? Just asking.
ReplyDeleteSure it is. But costs are falling at a rapid pace. Chances are a bunch of firms might tie-up and procure a 'common use' 3d printer. Pretty much like how people don;t use hi-def printers at home to print photos but go to the photo studio for the same....
DeleteRight, Now companies have stopped procuring hardware. Instead they pay based on cost per page, which means the printer is installed by the manufacturer like HP/Epson and companies just pay for the usage. The printer has a software built in which churns out the usage on a monthly basis. The hardware and services etc is managed by the manufacturer.
DeleteAahh limitless the potential, if someone really starts using it as a commercially viable option...And I must say, the timing of the homework assignments was perfect. We all got our Valentine's day gifts. haha
ReplyDeleteWe have built three R.O.(s)Do we need to submit a separate 3 Page report per RO ? Or combine all three R.O in one report ?
ReplyDeleteHi Venkat,
DeleteCombine all 3 R.O.s into one report, pls.
Sudhir