Group Homework for Session 2 (Build Survey Qs and Constructs based on R.O.s)

Hi all,

Pls find below the group HW based on Session 2.

Pls read *any 2* of the articles from the business press below. The following HW is based on the above articles.

• (a) The appeal of 3D movies can lead to a survey estimating preference for -> willingness to pay for -> likely demand for movies in the 3D format among a particular target segment. Here's the management problem sourced from the Economist (July 2011) The appeal of 3D movies - Cinema's great hope
• (b) Here's a desi innovation that might get a huge fillip in demand as demographics start to favor it. Demand soars for a "House-call doctor services" for the elderly and the chronically infirm. Source is Economic times, 2012.
• (c) This Economic times article from a year ago talks about a recent phenomenon they call 'showrooming'.Consumers spot deals in stores, close them online; showrooming threatens to make life difficult for electronics retailers.
• (d) Here's an interesting possibility that requires folks to look at reeeally new products - akin to forecasting email's effect on postal services in 1994 - the impact on small-scale manufacturing of 3D printing services. This too is sourced from the Economist (Dec 2011).
• (e) Here's an interview with the boss of the cafe coffee day chain and he describes some interesting looking initiatives CCD is taking in trying to leverage facebook and other social media to provide speedy feedback on CCD Ops nationwide etc.

HW Part 1: Reducing a Business problem (B.P.) to a D.P. to an R.O.

For each article,

• Q.1.1. write a short description of what a B.P. may look like.
• Q.1.2. Write one D.P. corresponding to the B.P.
• Q.1.3. Write an example or two of R.O.s that correspond to the D.P.

HW Part 2: Construct Analysis

• Q.2.1. List a few major constructs you find (if any) in each of the two articles that are of MKTR interest.
• Q.2.2. Pick any one construct you have listed in Q.2.1. and break it down into a few aspects.
• Q.2.3. Make a table with 2 columns. In the first column, write the names of the aspects you came up with. In the second column, corresponding to each aspect, write a Likert statement that you might use in a Survey Questionnaire to measure that aspect.

HW Part 3: Web-Survey Programming

Q.3.1. Build a web survey using any free online websurvey tool of your choice. Alternately, you can try Qualtrics, the ISB subscribed survey software.

Session 2 HW submission format:

• Use a plain white blank PPT.
• On the title slide, write your name and PGID.
• For slide headers, use format "HW Part 1: [Article name]" (and so on for the next article chosen)
• Pls mention clearly the Question numbers you are solving in the slide body. Use fresh slides for each new article
• Use a blank slide to separate HW Part 2 from HW Part 1.
• Provide a working link for your websurvey on a fresh slide titled "HW part 3".
• Save the slide deck as session2HW_yourname.ppt and put in in the dropbox on LMS before the deadline (start of the exam).

That's it from me. Any Qs etc., let me know.

Sudhir