A series of Assignments are coming your way. This is your first individual assignment (i.e., one submission per student).
Pls watch this ~ 20 minute video carefully. It features Scott McDonald of Condé Nast holding fort on where Marketing Research is headed in the next decade.
“Social Technological and Economic forces affecting Marketing Research over the next decade”
Now, for your HW, pls answer a few simple Qs (True-False, fill in the blanks variety) about the above talk in the following survey:
Some Notes:
(i) This is an individual-only assignment. Since it involves no R/Python, consulting peers is not permitted.
(ii) I found that using earphones works great in making out what the speaker is saying much more clearly than ordinary speakers. FYI.
(iii) Deadline: The assignment should be completed and submitted latest by midnight 06-March Sunday.
Any Qs etc, pls feel free to email me or use the comments section below.
Sudhir Voleti
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