Individual Homework 1

Hi Class,

There are at least two individual homeworks in DC. Both involve filling-up surveys on time and on quality.

The first homework is described below. I will putup details for the second one shortly.

Pls watch this ~ 20 minute video carefully. It features Scott McDonald of Condé Nast holding fort on where Marketing Research is headed in the next decade.

“Social Technological and Economic forces affecting Marketing Research over the next decade”

Now, for your HW, pls answer a few simple Qs (True-False, fill in the blanks variety) about the above talk in the following survey:

Questions for Make-up Homework.

HW Notes:

(i) This is an individual-only HW. Since it involves no R, consulting peers is not permitted.

(ii) I found that using earphones works great in making out what the speaker is saying much more clearly than ordinary speakers. FYI.

(iii) Deadline: The HW should be completed and submitted latest by midnight 15-March.

Any Qs etc, pls feel free to email me or use the comments section below.

Sudhir Voleti