First off, happy holi to you all.
This below is your second of three individual homeworks - all of which involve survey filling only - in the course.
This survey is divided into 3 sections (or 'blocks' in Qualtrics' terminology), viz. a psychographic questionnaire, an open-ended elicitation of brand preferences and finally, a close-ended (i.e scaled) elicitation of preferences over particular brands. Pls note that there are no 'right' or 'wrong' answers in the survey. This homework is graded on completeness and timeliness.
I expect upto 20-25 minutes for the survey, so kindly make that much time and take it.
The survey can be found here at this link.
Deadline is 15-March Sunday midnight.
Any queries etc, pls contact me.
Sudhir
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