Saturday, March 7, 2015

Individual Homework 2

Hi Class,

First off, happy holi to you all.

This below is your second of three individual homeworks - all of which involve survey filling only - in the course.

This survey is divided into 3 sections (or 'blocks' in Qualtrics' terminology), viz. a psychographic questionnaire, an open-ended elicitation of brand preferences and finally, a close-ended (i.e scaled) elicitation of preferences over particular brands. Pls note that there are no 'right' or 'wrong' answers in the survey. This homework is graded on completeness and timeliness.

I expect upto 20-25 minutes for the survey, so kindly make that much time and take it.

The survey can be found here at this link.

Deadline is 15-March Sunday midnight.

Any queries etc, pls contact me.

Sudhir

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